Briefly explain Digital Marketing
Marketing professionals can use any form of marketing that uses electronic devices or a digital mode to deliver promotional messaging and track its effectiveness throughout the consumer journey. In practice, digital marketing refers to advertising that appears on a computer, phone, tablet, or another type of electronic device. Online video, display ads, SEO, paid social ads, and social media posts are just a few examples. Digital marketing is usually contrasted with traditional marketing strategies, including magazine ads, billboards, and direct mail.
What are the types of Digital Marketing in the industry?
Types of Digital Marketing formats are as follows:
- Social Media Profiles
- Website
- Images and Video Content
- Blog Posts and eBooks
- Reviews and Customer Testimonials
- Brandes Logos, Images, or Icons
Why has Digital Marketing grown to be this huge compared to offline marketing?
This is the most frequently asked question in a digital marketing interview. In recent years, digital marketing has demonstrated immense power, and here are some of the most compelling reasons:
- Directly relates to customers’ needs
- Good exposure to product outreach and analytics
- A more convenient approach to connect with people from all across the world
- Changes can be implemented almost immediately if needed
List a few disadvantages of Digital Marketing?
- Skills and training Make sure your staff has the expertise and experience they need to properly deploy digital marketing. Tools, platforms, and trends change quickly, so being up to date is essential.
- Time-consuming - Duties like optimizing internet advertising campaigns and developing marketing content can consume a significant amount of time.
- High competition - While internet marketing allows you to access a global audience, it also puts you in direct rivalry with others worldwide. It can be challenging to stand out from the crowd and capture attention among the different messages offered by consumers online.
- Complaints and feedback - Any nasty comments or criticism of your brand might be seen by your target audience on social media and review sites. It might be challenging to provide excellent customer service online.
List a few Digital Marketing trends for 2021-22?
- Short DIY videos
- Telling a real story or example
- Audience focused content
- Personalized content
- Using AI in content
- Google Discover
- NFTs are used by marketers
How can you categorize Digital marketing?
Digital marketing can be categorized into Inbund Marketing and Outbound Marketing.
- Inbound marketing pulls in interested customers, whereas outbound marketing doesn’t care about interest.
- Consumer need is considered in inbound marketing, but in outbound marketing, it is done according to the product’s needs.
What are the four C’s of Digital Marketing?
Customer - The person who receives the message.
Content - The message that the customer sees is referred to as content.
Context - The message sent to the consumer.
Conversation - This is when you and your consumer have a conversation
What are the best practices to rank your YouTube videos?
- Create content that’s informative and engaging
- Optimize your videos. Some ways to do this are:
- The title needs to have a high search volume and low difficulty
- The description needs to be relevant to the title you’ve chosen
- Accurate and relevant video tags need to be used
- Your title tag must be under 100 characters
- Use a captivating thumbnail and relevant hashtag
- Promote your content on other social media platforms
How to avoid the content penalty for duplicates?
Some of the ways to avoid this are:
- To use a 301 redirect to the original URL
- To use a rel=canonical attribute to the original content. This tells the search engine that a specific URL represents the original webpage
- To opt for a preferred domain in the Google Search Console. This can redirect spiders to crawl web pages in different ways
What are the most effective ways to increase traffic to your website?
Some of the most effective and proven ways to increase traffic to your website include:
- Optimizing your content with relevant keywords
- Creating targeted and user friendly landing pages
- Creating super engaging and high-quality, unique content
- Using digital ads to promote your website
- Improve your local search
